What does it mean to be sustainable as an individual or for us as a company that leads bicycle tours?
I recently attended a lecture at Oregon State University Cascades Campus on sustainability. The title of the lecture was Sustainability: What it was, What it is, What it shall be. Matt Shinderman, Phd was the lecturer. Mr. Shinderman offered a few definitions of sustainability that various individuals or businesses had defined:
"Sustainable development is development that meets the needs of the present without comprising the ability of future generations to meet their needs." Brundtland Report 1987
"Obligation to the future" 7th Generation Toilet Paper
"Triple bottom line, focusing on economic prosperitiy, environmental quality, and.....social justice" John Elkington
For Wild Heart Cycling we believe sustainability means treating our environment as if we intend to stay. We try to consider the impact our decisions have on our environment for today and for the future. With this premise we try to support local businesses and farmers. As Mr. Shinderman discussed to be sustainable means traveling along a continuum. With each day and each decision we try to move our personal lives and business to be more sustainable. We also believe the path to sustainability is easier for many of us when we take many incremental steps. With this idea we created the Green Jersey tips that are listed through out our website.
For our next blog we'll discuss some actions each of us can take to move our personal households to be more sustainable.
Cheers, Ben
www.wildheartcycling.com
Oregon Bicycle Tours, California Bicycle Tours, & Vermont Bike Tours
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment